The Change of Chanel Trademark

May 2011, along to well-known London brandy traders Berry Bros & Rudd wine revealed that this year namely the Chateau Rauzan Segla (the left bank of Bordeaux, France, 1855 Chateau II) 350 annual, to celebrate this grand daytime, will pull the German fashion designer Guffy Stewart to devise the wine name.

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Of course, Lagerfeld is no the first period, nectar wine for a designer, recently he designed as a limited version Collector's Edition Diet Coke bottle, the bottle body with neat silhouette Lagerfeld: suit and knot, sign cauda equina, and handsome signature roseate crown. Moreover, it was Lagerfeld because the 1998 Dom Perignon champagne years created the image of pink champagne, and creative shot fairy tale love article because the ultimate in modern elegance of the ads.

LehmanBrown view: With the correction of living standards, things nigh him, the requirements are too rising. Wine label design innovation has transform an important method of marketing the wine, this sequence of innovations from the New World countries have begun to spread to the Old World. Even the maximum traditional wine Chateau deeply aware that her unchangeable packaging will chance a stumbling block to their evolution. New design ideas emerging from the printing, periodical, designed to comprehensively improve. Now the quality of the wine market is not the only ingredient to attract clients, folk in the consumption but likewise hope that the visual impact. Ling Lang everywhere in the wine market, wine is what makes you stand out? Many countries have accustom their daring new earth in line with market claim for the manifold wine label design caught the care of consumers, and has been successful. Old World countries, including the orthodox Chateau wine began to fulfil this point. Be aware of this, the brewery will be queried to capture the market traders. We watch that in October final year, Fort Rafi wine bottle announced the year 2008 carved above the Chinese number "8", the results of the vintage amount inflation of 20% per circumstance overnight. The commute of 2 wineries Ch.Durfort vivens objective is extraordinary, and immediately by the corner of the dew fairy anthem Lagerfeld invited to design high-priced wine labels, it is expected ah. Global market absences, the Chinese market more needs.

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Chanel Group in 1994 bought the Chateau Rauzan Segla, Sandrine Begaud winery, said public narratives director, is still not 100% sure from the Lagerfeld-designed wine labels, merely said: "This year is the anniversary of the birth of 350 wineries, and we do our best to this particular days to design new entities, wine label design is merely an idea, is still not set. "

Lagerfeld's trademark in China has been magnetic, and now Chanel leather, jewelry, consumer productions in the world's fastest growing buyers, second only to elegance mark LV. With the growing magnitude of eastern markets, Chanel trademark is expected to open the Chinese market successfully.

BBR Simmons Taber said bargains director: "Chateau Rauzan Segla sales in the Chinese mall has been very good, and to make Chanel VI trademark will amplify sales."

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